Content produced by Ajou's School of Business Administration students is aired on KBSN Channel on December 26th

2015-12-23

A television program produced by students from Ajou University's School of Business Administration is scheduled to be aired as a year-end special on the sports channel KBSN.

KBSN, a leader in Korea's sports broadcasting, decided to air the program entitled "Cleanup Hitter Dae Ho Lee from South Korea" for 30 minutes from 1:20 p.m. on December 26th during the Christmas holiday as a year-end special. The program was produced by Ajou Business News (ABN. Guiding professor: Chun Suk Yoon) under the School of Business Administration based on on-site coverage of Japanese professional baseball.

Director Gwan Ho Kim of the Department of Sports at KBSN said, "I believe it is the first time that content produced by university students is broadcast as a regular program on a television channel," adding, "We decided to air the content because its quality is nearly as high as that made by professional broadcasting staff."

A team from the Department of Business Administration, including Seung Hyeon Moon, Seo Yeon Moon, Jeong Wook Moon, and Dong Feifei, visited Japan for local coverage during the Chuseok Holiday as a part of the 'First-hand Global Studies' project carried out by the School of Business Administration. The team covered Dae Ho Lee (Softbank Hawks) and Dae Eun Lee (Chiba Lotte Marines), who were playing extremely well in Japan's professional baseball league, and then created a special program with the content in consultation with KBSN.

The entire program was created by Ajou's team, except for the narration, which was recorded in the KBSN studio. While the initial version was 45 minutes long, the running time was shortened after the segment on Seung Hwan Oh (Hanshin Tigers), who is under investigation on charges of gambling, was cut in the final editing.
 

Building on the special broadcasting, Ajou's School of Business Administration and KBSN agreed to sign an MOU early next year and develop a model of industry-academia cooperation by conducting various projects related to the production of programs in the future.

< Ajou's Seo Yeon Moon (Department of Business Administration) interviews Dae Ho Lee, this year's Japan Series MVP. >

< Moon interviews with Dae Eun Lee.>

< Moon interviews in Japanese with Manager Kimiyasu Kudoh of the Softbank Hawks, the Japan Series Champions.>