아주대학교

Open Mobile Menu
 
 

News and Event

HOME
 

Ajou News

NEW [16.12.09] Student team from Ajou’s College of Business Administration wins the First Prize at the KMAC Paper Contest

  • 2016-12-21
  • 23322

Team WM103 consisting of two graduate students and an undergraduate from Ajou University won the First Prize at the ‘Research Paper Contest for Business Innovation’ hosted by KMAC.


The three members of Team WM103 are Seong Geun Kim and Min Cheol Shin (graduate students, Department of Management Information Systems), and Dong Wook Kim (Department of e-Business).


The annual paper contest aims to discover creative perspectives on business innovation and disseminate them throughout academia and industry. It has 11 categories, including customer satisfaction, co-growth, creative business management, business innovation, marketing, and talent-oriented management. Award-winners were selected through paper evaluations (1st stage) and presentations (2nd stage). The award ceremony was held on December 6th in Grand Hilton Hotel Seoul.


The paper that earned the First Prize and 5 million won in prize money to Team WM103 was entitled ‘Cosmetics Reviews Text-mining to Develop the Successful Globalization Strategy for K-Beauty.’ Members of Team WM103 wrote the paper based on their insights from LINC-UR activities. The paper suggests a marketing research methodology for overseas markets through the text-mining of cosmetics reviews.